Executive Summary
OpenAI has announced the "Full Fan Mode Contest," a skill-based competition for its users in India, running during the IPL 2026 season. Participants must use a designated "Full Fan Mode" feature within ChatGPT to generate a custom image, which they then share on their public Instagram story with a creative tagline, tagging the official @chatgptindia account. The contest aims to engage the Indian market by leveraging the popularity of the IPL, with winners selected based on creativity to receive IPL match tickets.
Key Takeaways
* Contest Name: Full Fan Mode Contest.
* How to Participate: Users must generate an image using the "Full Fan Mode" section on ChatGPT, post it as an Instagram Story with a creative tagline, and tag @chatgptindia.
* Eligibility: Open to Indian residents aged 18 and over (some state exclusions apply) who have a public Instagram account and are registered OpenAI users.
* Judging Criteria: A panel of OpenAI judges will evaluate submissions based on the creativity and originality of the post and its accompanying tagline.
* Prize: Winners will receive IPL match tickets. Five prizes will be awarded per home match during the contest period.
* Timeline: The contest runs during the IPL 2026 season, with specific match-week windows to be announced on Instagram.
Strategic Importance
This contest is a targeted marketing initiative to drive engagement and adoption of ChatGPT's image generation capabilities within the strategic Indian market by associating the brand with the highly popular Indian Premier League (IPL).