MIXI Deploys ChatGPT Enterprise Company-Wide, Reducing Workloads by Over 90%
Executive Summary
Japanese tech company MIXI successfully deployed ChatGPT Enterprise to its entire organization in just 45 days, achieving widespread adoption and significant productivity gains. Employees are using the secure AI platform to create custom GPTs for specific departmental tasks, leading to dramatic reductions in work hours—over 90% in some cases. This initiative has enabled MIXI to improve operational efficiency, freeing up employee time for more creative, strategic, and interpersonal work aligned with its corporate mission.
Key Takeaways
* Rapid Deployment: The company-wide rollout was completed in 45 days, facilitated by a close partnership with OpenAI's Customer Success team.
* Widespread Adoption: Within three months, over 80% of employees became active weekly users, creating more than 1,600 custom GPTs.
* Significant Efficiency Gains: Specific projects have seen work hours cut by over 90%. The investment division reduced initial fund review times from 1-2 hours to just 5-10 minutes per evaluation.
* Key Use Cases:
* FamilyAlbum: GPTs assist in ad creative planning, A/B testing, and ensuring brand voice consistency, saving 28 hours per month.
* Investment Division: A "VC Fund Initial Review Support" GPT automates the structuring of investment proposals, improving quality and speed.
* Employee Empowerment: The rollout has enabled non-technical employees to build their own tools, democratizing development and fostering a culture of innovation.
* Structured Onboarding: Adoption was accelerated through training programs, including a "ChatGPT 101" session, new-hire workshops, and an internal hackathon.
Strategic Importance
This deployment serves as a key proof point for the rapid, scalable, and high-impact adoption of enterprise AI. For MIXI, it strategically shifts human capital from routine analysis to high-value tasks like creativity and relationship-building, directly supporting its innovation goals.