HYGH Uses ChatGPT Business to Accelerate Development and Campaign Delivery
Executive Summary
Digital media company HYGH has integrated ChatGPT Business into its core operations to overcome slow internal processes and scale its outdoor advertising network. The company is using the AI platform to dramatically reduce software development cycles from months to a weekly basis, accelerate the creation of client advertising campaigns, and improve overall team productivity. This adoption has resulted in significant time savings, increased creative output, and the ability to launch new API-powered tools for advertisers.
Key Takeaways
* Accelerated Software Development: HYGH has reduced its development cycle for internal tools and MVPs from 1-2 months down to about two per week by using ChatGPT for generating product requirements, planning tickets, and bootstrapping code.
* Enhanced Creative Workflow: The in-house agency uses ChatGPT to draft ad copy and generate visuals for campaign mock-ups, allowing them to deliver more creative options to clients at a much faster pace.
* Significant Productivity Gains: The company estimates that it saves an average of 5.5 hours per employee each week, freeing up time from mundane tasks for more strategic work.
* Operational Integration: ChatGPT Business is used across the company for research, policy checks, documentation, and financial analysis. HYGH encourages adoption through weekly "Workflow Wednesdays" where employees share best practices.
* Client-Facing Innovation: HYGH has begun using OpenAI APIs to build new tools, such as a feature that allows advertisers to instantly preview their campaigns on HYGH's digital screens.
Strategic Importance
For HYGH, integrating ChatGPT Business is a strategic lever to increase operational velocity and creative output, enabling them to scale more efficiently. This case study signals to the industry how integral generative AI has become as a core productivity tool for tech and media companies.