HiBob Deploys 2,500 GPTs to Drive Productivity and Product Innovation
Executive Summary
HR technology company HiBob has successfully integrated OpenAI's ChatGPT Enterprise and custom GPTs into its core operations, achieving over 90% active employee usage. The company employs a "flywheel" strategy where a structured system allows employees to build thousands of internal GPTs that automate tasks and improve efficiency. These same internal tools serve as prototypes for new AI-powered features, which are then implemented via OpenAI's API into HiBob's external customer-facing HR platform.
Key Takeaways
* High Adoption: Over 90% of HiBob's employees actively use ChatGPT Enterprise for tasks like closing deals faster and reducing onboarding times.
* Structured Scaling: A dedicated "AI Mind team" oversees a five-step process (Idea, Build, Adoption, Maintenance, Scale) that enables any employee to create, deploy, and refine GPTs, which HiBob calls "digital companions."
* Internal GPT Examples: Specific use cases include a `Meeting Prep GPT` that generates briefings from CRM data, an `Upsell GPT` that identifies expansion opportunities, and an `SEO Assistant` that connects to web analytics APIs.
* Product Development Flywheel: Internally proven GPTs that solve business problems are used as a basis to design and build AI features for customers on the "Bob" HR platform.
* Proven Results: The company has built over 2,500 experimental GPTs, with 200 successfully deployed into internal workflows, all tied to measurable business outcomes like revenue impact and efficiency gains.
Strategic Importance
HiBob's implementation serves as a powerful case study for how businesses can operationalize AI at scale, transforming it from a simple tool into a core driver of both internal productivity and external product development.