Google Photos adds Veo 3 video generation and a new 'Create' tab.
Executive Summary
Google is integrating its state-of-the-art video generation model, Veo 3, into the Google Photos "Photo to video" feature. This enhancement allows users to transform still images into higher-quality short video clips. These capabilities, along with other generative AI tools, are now consolidated within a new "Create" tab, which serves as a central hub for creative editing within the app for U.S. users.
Key Takeaways
* Product/Service/Initiative Name: Veo 3 integration in Google Photos; the new "Create" tab.
* Primary Function: Veo 3 powers the "Photo to video" feature, turning static photos into short, animated video clips with simple prompts.
* Key Features & Capabilities:
* The new Create tab centralizes creative tools like Photo to video, Remix, Collage, Highlight videos, Cinematic photos, and Animations.
* Photo to video with Veo 3: Users select a photo and a prompt like "Subtle movement" to generate a short video.
* Remix: Reimagines photos in various artistic styles, such as anime, comic, or 3D animation.
* Target Audience: All Google Photos users, with enhanced access for premium subscribers.
* Availability: The Create tab is now available in the U.S., with the Veo 3-powered feature rolling out as of September 4, 2025.
* Pricing & Tiers: Standard users receive a limited number of daily generations for AI features like Photo to video and Remix. Google AI Pro and Ultra subscribers receive a higher number of generations.
Strategic Importance
This integration embeds Google's powerful, proprietary AI models into a mainstream consumer product, aiming to increase user engagement and drive subscriptions for its premium AI tiers. It reinforces Google Photos' position as a key platform for showcasing the company's generative AI capabilities directly to consumers.