Google Partners with Girl Scouts on Digital Wellbeing Initiative
Executive Summary
Google has partnered with Girl Scouts of the USA to launch the "Be Internet Awesome Family Challenge," a new initiative aimed at teaching girls about digital safety and citizenship. Funded by a grant from Google.org and based on Google's existing curriculum, the challenge provides resources for girls and their families. Participants who complete the activities are eligible to unlock a new "Be Internet Awesome" Fun patch.
Key Takeaways
* Initiative Name: Be Internet Awesome Family Challenge.
* Primary Function: To teach girls and their families how to be safe, kind, and responsible online.
* Core Concepts: The curriculum focuses on four key areas: sharing with care, setting digital boundaries, being kind online, and being brave when encountering inappropriate behavior.
* Reward: Girl Scouts who complete the challenge can earn a new "Be Internet Awesome" Fun patch.
* Target Audience: Girl Scouts, their families, and troop leaders.
* Availability: The challenge and related resources are available now on the Girl Scouts' "Raising Awesome Girls" website.
Strategic Importance
This partnership extends Google's digital wellbeing and safety programs to a prominent youth organization, reinforcing its commitment to responsible technology use and building positive brand sentiment with the next generation.