Google launches "Simplify" AI feature in iOS app to clarify complex text.
Executive Summary
Google has launched "Simplify," a new AI-powered feature within its Google app for iOS designed to make complex information more accessible. The tool allows users to select text on a webpage and receive a rephrased, easier-to-understand version generated by a Gemini Flash model. Unlike summarization tools that condense content, Simplify focuses on rewriting text for clarity while preserving all original details and nuance, aiming to break down barriers to understanding in technical, legal, and other specialized content.
Key Takeaways
* Product Name: Simplify.
* Primary Function: Rephrases selected text on a webpage for better comprehension without losing the original meaning, details, or nuance. The simplified text can sometimes be longer than the original.
* Technology: Powered by a Google Gemini Flash model with a custom prompt developed by Google Research.
* Key Features:
* Integrates directly into the browsing experience; no need to leave the webpage.
* Streams results for long text selections to avoid wait times.
* Functions as a dictionary, providing a definition if a single word is selected.
* Training Method: Used a novel AI feedback loop where an advanced "evaluator" model graded and iteratively improved the simplification model's ability to preserve the original meaning.
* Availability: Available now in the Google app on iOS.
Strategic Importance
This feature embeds generative AI directly into the core browsing experience, positioning the Google app as an "understanding engine" beyond its traditional search function. It showcases a strategy of deploying hyper-optimized, single-purpose AI tools to solve specific user problems within existing products.