Google Launches AI Features in Search and Discover for Trending Content
Executive Summary
Google has announced two new AI-powered features for its Search and Discover products, designed to help users connect with fresh and trending content from the web. The first is an upgraded feature in Discover that presents expandable previews of trending topics, pulling from a wide range of publishers. The second is a new "What's new" button within Search for sports-related queries, which will provide a feed of recent updates and articles.
Key Takeaways
* New Discover Feature: An upgraded AI-powered feature in Discover shows users brief, expandable previews of trending topics they care about.
* New Search Feature (Sports): A "What’s new" button will soon appear on mobile Search results for sports players or teams, revealing a feed of trending articles and updates.
* Goal: The stated purpose is to make it easier for users to catch up on stories and stay connected with fresh content from a diverse range of publishers and creators.
* Availability (Discover): The new Discover feature is now available in the U.S., South Korea, and India.
* Availability (Search): The sports-focused Search feature will begin rolling out in the U.S. in the coming weeks.
Strategic Importance
This move aims to increase user engagement and time spent within the Google ecosystem by making its core Search and Discover products more dynamic and proactive content hubs.