Google Expands "AI Mode" in Search to Five New Languages
Executive Summary
Google has launched its "AI Mode" search experience in five additional languages: Hindi, Indonesian, Japanese, Korean, and Brazilian Portuguese. This feature, powered by a custom version of the Gemini 2.5 model, is designed to provide locally relevant and nuanced answers to complex questions. The expansion aims to create a more globally inclusive and powerful search tool that goes beyond simple translation to offer a deeper understanding of local information.
Key Takeaways
* Product: AI Mode in Google Search.
* New Languages: The feature is now available in Hindi, Indonesian, Japanese, Korean, and Brazilian Portuguese.
* Core Technology: Powered by a custom version of Google's Gemini 2.5 model, featuring advanced multimodal and reasoning capabilities.
* Primary Function: Allows users to ask complex questions and explore topics more deeply within their preferred language.
* Stated Goal: To build a "truly global Search" with a nuanced understanding of local information, not just direct translation.
* Availability: The expansion is effective immediately.
Strategic Importance
This move extends Google's most advanced AI search features to key international markets, reinforcing its effort to make generative AI a core, globally accessible part of its primary search product.